6:30

Lewisham’s Russ Millions keeps racking up the millions with yet another intoxicating number ‘6:30’. 

Russ only seems to know how to make catchy tunes at this point; it’s as if him and Edmonton’s Tion Wayne hold some kind of secret formula to pushing any top five trending tune that they release, and Russ’s new solo single is a further example of just that. Bringing an infectious flair that only a few other heads in the game can cultivate, that further sets the SE rapper aside from the rest as he racks up the views on viral platforms such as TikTok. 

‘6:30’ showcases the internet sensation turning to a signature soundscape layered with cutting synths, choppy percussion and potent 808 sequences riddled in muddy slides that compliment Russ’ effortless flow and hard-hitting one liners. 

Throughout the number, Russ comes through with energetic enunciations as the rapper’s fluid flows and cheeky wordplay ring out, showcasing the South Londoner feeding into the unapologetic demeanour adored by many in the hook: ‘6:30 make her touch the floor/platinum plaques but I want some more’.

Wrapping this one up, Russ sources the visual embodiment of the track through rising-directer Toxic, presenting the rapper living up the notorious lifestyle he speaks on throughout; showcasing a number of models dancing around him, as he switches between scenes of coasting late night in a Lambo truck to dressed in all white turning up with the bros. 

Make sure to take in ‘6:30’ and look out for any further numbers the internet star is bound to release in the near future.